Grammarly’s $13 billion growth engine 🚀
Each week, I deconstruct ideas on product, growth, and building the future.
Hello friends,
In today’s edition of Elliott Poppel’s Newsletter, we explore how Grammarly built a $13 billion growth engine. The technique is called The Pirate Method 🏴☠️
Let’s dive in 🚀
Acquire
Get users into your funnel.
Grammarly uses content marketing, sponsorships, ads, free tools, and more.
Start narrow.
Activate
Get users to sign up.
Grammarly makes it easy for users to say “yes!” by offering a free tier.
Hard to say no to free.
Retain
Get users to stick around.
Since Grammarly lives in all your favorite apps, it's easy to retain customers.
Retention drives LTV.
Revenue
Get users to spend $.
Grammarly upsells existing users on its free plan by offering exclusive benefits on its paid plan.
ARR 📈
Refer
Turn users into advocates.
Grammarly’s affiliate program makes it easy for anyone to earn $ by referring friends.
Word-of-mouth fuels the flywheel.
The pirate method (AARRR!):
Acquire
Activate
Retain
Revenue
Refer
Thank you for reading,
Elliott
👋 Hi, I’m Elliott, founder of General Collaboration, a Chrome Extension that interconnects apps like Notion, Google Docs, and Jira so you can @mention anything from anywhere and see all your @mentions in one place.