How to create magical product moments 🪄
Hello friends,
In today’s edition of Elliott Poppel’s Newsletter, we discuss how to create magic product moments.
How to create magical product moments 🪄
Understand Your User’s Pain Points
Before building anything, truly understand what irritates your potential users.
In 2007, Dropbox researchers discovered the pain of emailing files—their MVP synced across devices.
Simplify Your Solution
The most memorable products often aren’t the ones with the most features but those that solve a problem most easily.
In its early days, Google differed from other search engines that were filled with ads, news, and stock tickers, so they built the cleanest interface.
Make Initial Interactions Intuitive
Your onboarding process is users' first interaction with your product—it should feel effortless.
Instagram made it extremely intuitive to take, edit, and share photos. Even non-tech-savvy users could instantly see value in it.
Deliver Immediate Value
Users should be able to experience some form of value soon after using your product. Reveal features 1-by-1 (rather than all at once).
Duolingo empowers users to complete a lesson within minutes of signing up. This quick achievement encourages users to stick around.
Gather Feedback and Iterate
Use analytics, user feedback, and testing to refine the user experience. A magic moment today may not be the same a year from now.
Slack was initially a gaming company, but they pivoted when users explained how much they loved the chat tool.
Thank you for reading,
Elliott
👋 Hi, I’m Elliott, founder of General Collaboration, a Chrome Extension that helps you fly through apps like Notion, Figma, and Jira at 2x speed. Easily reply to all your comments from all your apps, all in one place.