How to identify your ICP 🎯
Hello friends,
In today’s edition of Elliott Poppel’s Newsletter, we discuss how to identify your ideal customer profile (ICP).
How to identify your ICP 🎯
Step 1: Brainstorm
Get very specific w/ potential attributes.
Eg: company size, job titles, pain points, technologies used, budget, & location
Pinpointing the right attributes will take time.
Step 2: Observe Early Adopters
Reach out to excited potential users and get feedback.
Pay attention to who gets most excited about your product.
Focus on the customer segment that most values your offer.
Step 3: Experiment With Initial Persona
Take your best guess at a set of unique attributes of your ICP.
Keep it super narrow, almost comically so.
It's better to start too narrow vs. too broad.
Step 4: Test and Refine
Create some profiles based on your initial attributes.
Reach out to potential users and start pitching.
See which persona converts best.
Step 5: Expand Gradually
Once you nail your narrow personas, slowly expand into adjacent segments.
Make sure you have sufficient resources before expanding wider.
Step 6: Evolve
Revisit your ICP as your product and market evolve.
Certain attributes may become more or less important over time.
Resist expanding too quickly before you have PmF with a narrow ICP.
Thank you for reading,
Elliott
👋 Hi, I’m Elliott, founder of General Collaboration, a Chrome Extension that helps you fly through apps like Notion, Figma, and Jira at 2x speed. Easily reply to all your comments from all your apps, all in one place.