What Startups Get Wrong About Marketing | Emily Kramer (MKT1, Asana, Carta)

Emily Kramer, Founder of Kramer HQ and Co-founder of MKT1, has led marketing teams at fast-growing companies like Asana and Carta. Now, she's on a mission to change how founders and leaders approach marketing. In this episode of Minimum Valuable Podcast, she shares common mistakes founders make, such as undervaluing marketing early on or copying their pitch deck directly onto their website. Emily also details the strategies that drive growth for her and her clients, including leveraging founder-market fit and identifying unique marketing advantages that can be doubled down on.